Scottish Area Names for Tourism Marketing – Do they work?

With the other, in a tourism context, it takes a bit more marketing effort. Sometimes it involves a ‘tagline’ – a phrase stuck on to the end of the Scottish area name, by way of explanation of where in Scotland and what you might like about it. Actually, a tagline is a bit marketing-speak. It’s…

Things I wouldn’t write about Tourism in Scotland now

More than three decades ago I started to get plenty of business writing material for and about Scotland’s tourism industry. Tourist Boards, travel publishers both national and international – I did ’em all back then! (And for years afterwards.) I kept some of the stuff and this cardboard boxful of print followed me around, from…

The St Columba Brand

You know how Scottish tourism promotion is all about marketing these days? Well, it used to be about information provision. The industry used to have information experts who actually knew something about the product. That’s old hat now and tourism is all about slick promotion. (Oh, wait, except for this website, obviously.) Still with me?…